A shop window is the first point of contact and communication with customers, so it's important that it's both effective and attractive. To help the capital's retailers optimise this communication with customers and the presentation of their products, the City is offering free training in shop window design to retailers in all districts.
Training in shop window design
This merchandising training course covers many objectives, and information will be shared based on the different products offered by shops. Participants will learn the basics of creating window displays, explore the specific elements they need to include in their decorations for the festive season, and learn how to use the materials and products in their store to create an impactful design. The workshop will be rounded off with practical work, including the creation of a large Christmas wreath.
UCVL Christmas window display competition
To reward retailers' efforts over the festive season, the Luxembourg City Business Association (UCVL) is holding the sixth annual Christmas window display competition, in collaboration with the City of Luxembourg. The aim of the competition is to bring the magic of the season to life through decorated shop windows for all to enjoy. The idea is to highlight and promote retailers' efforts to contribute to the capital's Christmas spirit and atmosphere. The winning retailers will receive a prize from the City:
- First prize: €4,000
- Second prize: €2,000
- Third prize: €1,000
Contact
the department
Contact details
L-2240 Luxembourg
- dec@vdl.lu
- Tel. : +352 4796 5000
Getting there by bus
Opening hours
Monday-Friday
9:00–12:00 and
14:00–17:00
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